Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
2260A5
RGB
34, 96, 165
HSL
212, 66%, 39%
HSB
212, 79%, 65%
CMYK
79, 42, 0, 35
LAB
40, 0, -44
LCH
40, 44, 270
OKLCH
0.49, 0.13, 254
XYZ
12, 11, 37
LUV
40, -21, -61
HWB
212, 13%, 35%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.