Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
2260BB
RGB
34, 96, 187
HSL
216, 69%, 43%
HSB
216, 82%, 73%
CMYK
82, 49, 0, 27
LAB
41, 7, -55
LCH
41, 55, 277
OKLCH
0.50, 0.16, 259
XYZ
14, 12, 49
LUV
41, -20, -78
HWB
216, 13%, 27%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.