Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
2264C9
RGB
34, 100, 201
HSL
216, 71%, 46%
HSB
216, 83%, 79%
CMYK
83, 50, 0, 21
LAB
43, 9, -60
LCH
43, 60, 279
OKLCH
0.52, 0.17, 259
XYZ
16, 14, 57
LUV
43, -21, -86
HWB
216, 13%, 21%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.