Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
226794
RGB
34, 103, 148
HSL
204, 63%, 36%
HSB
204, 77%, 58%
CMYK
77, 30, 0, 42
LAB
41, -10, -31
LCH
41, 33, 253
OKLCH
0.49, 0.10, 242
XYZ
11, 12, 30
LUV
41, -24, -43
HWB
204, 13%, 42%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.