Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
2268AE
RGB
34, 104, 174
HSL
210, 67%, 41%
HSB
210, 80%, 68%
CMYK
80, 40, 0, 32
LAB
43, -2, -44
LCH
43, 44, 267
OKLCH
0.51, 0.13, 252
XYZ
13, 13, 42
LUV
43, -23, -63
HWB
210, 13%, 32%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.