Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
2269BB
RGB
34, 105, 187
HSL
212, 69%, 43%
HSB
212, 82%, 73%
CMYK
82, 44, 0, 27
LAB
44, 2, -50
LCH
44, 50, 272
OKLCH
0.52, 0.15, 255
XYZ
15, 14, 49
LUV
44, -23, -73
HWB
212, 13%, 27%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.