Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
22709E
RGB
34, 112, 158
HSL
202, 65%, 38%
HSB
202, 78%, 62%
CMYK
78, 29, 0, 38
LAB
44, -11, -32
LCH
44, 34, 250
OKLCH
0.52, 0.10, 240
XYZ
13, 14, 34
LUV
44, -26, -45
HWB
202, 13%, 38%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.