Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
2271ED
RGB
34, 113, 237
HSL
217, 85%, 53%
HSB
217, 86%, 93%
CMYK
86, 52, 0, 7
LAB
49, 13, -70
LCH
49, 72, 281
OKLCH
0.57, 0.20, 260
XYZ
22, 18, 82
LUV
49, -23, -105
HWB
217, 13%, 7%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.