Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
227CDD
RGB
34, 124, 221
HSL
211, 73%, 50%
HSB
211, 85%, 87%
CMYK
85, 44, 0, 13
LAB
51, 2, -58
LCH
51, 58, 272
OKLCH
0.59, 0.17, 254
XYZ
21, 20, 71
LUV
51, -27, -87
HWB
211, 13%, 13%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.