Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
2298F3
RGB
34, 152, 243
HSL
206, 90%, 54%
HSB
206, 86%, 95%
CMYK
86, 37, 0, 5
LAB
60, -7, -55
LCH
60, 56, 263
OKLCH
0.66, 0.17, 248
XYZ
28, 29, 89
LUV
60, -35, -86
HWB
206, 13%, 5%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.