Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
22B6EA
RGB
34, 182, 234
HSL
196, 83%, 53%
HSB
196, 85%, 92%
CMYK
85, 22, 0, 8
LAB
69, -24, -37
LCH
69, 44, 237
OKLCH
0.73, 0.14, 229
XYZ
32, 40, 84
LUV
69, -46, -55
HWB
196, 13%, 8%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.