Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
230704
RGB
35, 7, 4
HSL
6, 79%, 8%
HSB
6, 89%, 14%
CMYK
0, 80, 89, 86
LAB
5, 13, 6
LCH
5, 14, 25
OKLCH
0.18, 0.05, 31
XYZ
1, 1, 0
LUV
5, 9, 3
HWB
6, 2%, 86%
Pantone
Black C
Harmonies
Shades & tints
Similar named colors
Browse every named black on shades of black, or all families on colors.