Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
230902
RGB
35, 9, 2
HSL
13, 89%, 7%
HSB
13, 94%, 14%
CMYK
0, 74, 94, 86
LAB
5, 12, 7
LCH
5, 14, 31
OKLCH
0.18, 0.05, 41
XYZ
1, 1, 0
LUV
5, 9, 4
HWB
13, 1%, 86%
Pantone
Black C
Harmonies
Shades & tints
Similar named colors
Browse every named black on shades of black, or all families on colors.