Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
230B07
RGB
35, 11, 7
HSL
9, 67%, 8%
HSB
9, 80%, 14%
CMYK
0, 69, 80, 86
LAB
6, 12, 6
LCH
6, 13, 27
OKLCH
0.19, 0.04, 32
XYZ
1, 1, 0
LUV
6, 9, 3
HWB
9, 3%, 86%
Pantone
Black C
Harmonies
Shades & tints
Similar named colors
Browse every named black on shades of black, or all families on colors.