Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
233649
RGB
35, 54, 73
HSL
210, 35%, 21%
HSB
210, 52%, 29%
CMYK
52, 26, 0, 71
LAB
22, -3, -14
LCH
22, 15, 257
OKLCH
0.33, 0.04, 249
XYZ
3, 3, 7
LUV
22, -8, -16
HWB
210, 14%, 71%
Pantone
534 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.