Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
23364D
RGB
35, 54, 77
HSL
213, 37%, 22%
HSB
213, 55%, 30%
CMYK
55, 30, 0, 70
LAB
22, -2, -17
LCH
22, 17, 263
OKLCH
0.33, 0.05, 254
XYZ
3, 4, 8
LUV
22, -8, -19
HWB
213, 14%, 70%
Pantone
534 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.