Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
233B52
RGB
35, 59, 82
HSL
209, 40%, 23%
HSB
209, 57%, 32%
CMYK
57, 28, 0, 68
LAB
24, -4, -17
LCH
24, 18, 257
OKLCH
0.34, 0.05, 248
XYZ
4, 4, 9
LUV
24, -10, -19
HWB
209, 14%, 68%
Pantone
534 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.