Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
23405D
RGB
35, 64, 93
HSL
210, 45%, 25%
HSB
210, 62%, 36%
CMYK
62, 31, 0, 64
LAB
26, -4, -21
LCH
26, 21, 260
OKLCH
0.36, 0.06, 250
XYZ
5, 5, 11
LUV
26, -11, -25
HWB
210, 14%, 64%
Pantone
534 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.