Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
234273
RGB
35, 66, 115
HSL
217, 53%, 29%
HSB
217, 70%, 45%
CMYK
70, 43, 0, 55
LAB
28, 2, -32
LCH
28, 32, 273
OKLCH
0.38, 0.09, 259
XYZ
6, 5, 17
LUV
28, -12, -41
HWB
217, 14%, 55%
Pantone
534 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.