Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
23485A
RGB
35, 72, 90
HSL
200, 44%, 25%
HSB
200, 61%, 35%
CMYK
61, 20, 0, 65
LAB
28, -9, -15
LCH
28, 18, 238
OKLCH
0.38, 0.05, 231
XYZ
5, 6, 11
LUV
28, -14, -17
HWB
200, 14%, 65%
Pantone
5467 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.