Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
235283
RGB
35, 82, 131
HSL
211, 58%, 33%
HSB
211, 73%, 51%
CMYK
73, 37, 0, 49
LAB
34, -3, -33
LCH
34, 33, 265
OKLCH
0.43, 0.10, 252
XYZ
8, 8, 23
LUV
34, -17, -44
HWB
211, 14%, 49%
Pantone
534 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.