Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
23535F
RGB
35, 83, 95
HSL
192, 46%, 25%
HSB
192, 63%, 37%
CMYK
63, 13, 0, 63
LAB
32, -14, -12
LCH
32, 18, 221
OKLCH
0.41, 0.06, 217
XYZ
6, 7, 12
LUV
32, -19, -14
HWB
192, 14%, 63%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.