Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
23548E
RGB
35, 84, 142
HSL
213, 60%, 35%
HSB
213, 75%, 56%
CMYK
75, 41, 0, 44
LAB
35, 0, -38
LCH
35, 38, 269
OKLCH
0.44, 0.11, 255
XYZ
9, 9, 27
LUV
35, -17, -51
HWB
213, 14%, 44%
Pantone
534 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.