Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
235668
RGB
35, 86, 104
HSL
196, 50%, 27%
HSB
196, 66%, 41%
CMYK
66, 17, 0, 59
LAB
34, -13, -16
LCH
34, 21, 230
OKLCH
0.43, 0.06, 224
XYZ
7, 8, 14
LUV
34, -19, -19
HWB
196, 14%, 59%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.