Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
23585E
RGB
35, 88, 94
HSL
186, 46%, 25%
HSB
186, 63%, 37%
CMYK
63, 6, 0, 63
LAB
34, -17, -9
LCH
34, 19, 208
OKLCH
0.43, 0.06, 205
XYZ
6, 8, 12
LUV
34, -21, -9
HWB
186, 14%, 63%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.