Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
23587F
RGB
35, 88, 127
HSL
205, 57%, 32%
HSB
205, 72%, 50%
CMYK
72, 31, 0, 50
LAB
35, -7, -28
LCH
35, 29, 255
OKLCH
0.44, 0.09, 244
XYZ
8, 9, 21
LUV
35, -19, -36
HWB
205, 14%, 50%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.