Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
2358AC
RGB
35, 88, 172
HSL
217, 66%, 41%
HSB
217, 80%, 67%
CMYK
80, 49, 0, 33
LAB
38, 7, -51
LCH
38, 51, 278
OKLCH
0.47, 0.15, 259
XYZ
12, 10, 40
LUV
38, -18, -71
HWB
217, 14%, 33%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.