Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
23599F
RGB
35, 89, 159
HSL
214, 64%, 38%
HSB
214, 78%, 62%
CMYK
78, 44, 0, 38
LAB
37, 2, -44
LCH
37, 44, 273
OKLCH
0.47, 0.13, 256
XYZ
11, 10, 34
LUV
37, -18, -61
HWB
214, 14%, 38%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.