Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
235E69
RGB
35, 94, 105
HSL
189, 50%, 27%
HSB
189, 67%, 41%
CMYK
67, 10, 0, 59
LAB
36, -17, -12
LCH
36, 21, 216
OKLCH
0.45, 0.06, 212
XYZ
7, 9, 15
LUV
36, -22, -14
HWB
189, 14%, 59%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.