Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
235EA0
RGB
35, 94, 160
HSL
212, 64%, 38%
HSB
212, 78%, 63%
CMYK
78, 41, 0, 37
LAB
39, -1, -42
LCH
39, 42, 269
OKLCH
0.48, 0.12, 254
XYZ
11, 11, 35
LUV
39, -20, -59
HWB
212, 14%, 37%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.