Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
236369
RGB
35, 99, 105
HSL
185, 50%, 27%
HSB
185, 67%, 41%
CMYK
67, 6, 0, 59
LAB
38, -19, -10
LCH
38, 22, 207
OKLCH
0.46, 0.06, 204
XYZ
8, 10, 15
LUV
38, -24, -10
HWB
185, 14%, 59%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.