Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
2363AC
RGB
35, 99, 172
HSL
212, 66%, 41%
HSB
212, 80%, 67%
CMYK
80, 42, 0, 33
LAB
41, 0, -46
LCH
41, 46, 270
OKLCH
0.50, 0.13, 254
XYZ
13, 12, 41
LUV
41, -21, -65
HWB
212, 14%, 33%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.