Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
2364A2
RGB
35, 100, 162
HSL
209, 64%, 39%
HSB
209, 78%, 64%
CMYK
78, 38, 0, 36
LAB
41, -3, -40
LCH
41, 40, 265
OKLCH
0.49, 0.12, 251
XYZ
12, 12, 36
LUV
41, -22, -57
HWB
209, 14%, 36%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.