Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
23696D
RGB
35, 105, 109
HSL
183, 51%, 28%
HSB
183, 68%, 43%
CMYK
68, 4, 0, 57
LAB
40, -21, -9
LCH
40, 23, 203
OKLCH
0.48, 0.07, 201
XYZ
9, 12, 16
LUV
40, -26, -9
HWB
183, 14%, 57%
Pantone
7717 C
Harmonies
Shades & tints
Similar named colors
Browse every named green on shades of green, or all families on colors.