Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
236BC5
RGB
35, 107, 197
HSL
213, 70%, 45%
HSB
213, 82%, 77%
CMYK
82, 46, 0, 23
LAB
45, 4, -54
LCH
45, 54, 274
OKLCH
0.53, 0.16, 256
XYZ
16, 15, 55
LUV
45, -23, -79
HWB
213, 14%, 23%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.