Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
236CAA
RGB
35, 108, 170
HSL
208, 66%, 40%
HSB
208, 79%, 67%
CMYK
79, 36, 0, 33
LAB
44, -5, -40
LCH
44, 41, 262
OKLCH
0.52, 0.12, 248
XYZ
13, 14, 40
LUV
44, -24, -58
HWB
208, 14%, 33%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.