Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
236EC3
RGB
35, 110, 195
HSL
212, 70%, 45%
HSB
212, 82%, 76%
CMYK
82, 44, 0, 24
LAB
45, 1, -52
LCH
45, 52, 271
OKLCH
0.54, 0.15, 255
XYZ
16, 15, 54
LUV
45, -24, -76
HWB
212, 14%, 24%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.