Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
236ECD
RGB
35, 110, 205
HSL
214, 71%, 47%
HSB
214, 83%, 80%
CMYK
83, 46, 0, 20
LAB
46, 5, -57
LCH
46, 57, 275
OKLCH
0.55, 0.16, 257
XYZ
17, 16, 60
LUV
46, -23, -83
HWB
214, 14%, 20%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.