Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
23707C
RGB
35, 112, 124
HSL
188, 56%, 31%
HSB
188, 72%, 49%
CMYK
72, 10, 0, 51
LAB
43, -21, -14
LCH
43, 25, 214
OKLCH
0.50, 0.07, 210
XYZ
10, 13, 21
LUV
43, -28, -16
HWB
188, 14%, 51%
Pantone
7717 C
Harmonies
Shades & tints
Similar named colors
Browse every named teal on shades of teal, or all families on colors.