Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
2373E2
RGB
35, 115, 226
HSL
215, 77%, 51%
HSB
215, 85%, 89%
CMYK
85, 49, 0, 11
LAB
49, 8, -64
LCH
49, 65, 277
OKLCH
0.57, 0.19, 258
XYZ
21, 18, 74
LUV
49, -24, -96
HWB
215, 14%, 11%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.