Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
23767F
RGB
35, 118, 127
HSL
186, 57%, 32%
HSB
186, 72%, 50%
CMYK
72, 7, 0, 50
LAB
45, -23, -13
LCH
45, 26, 209
OKLCH
0.52, 0.08, 206
XYZ
11, 15, 22
LUV
45, -30, -14
HWB
186, 14%, 50%
Pantone
7717 C
Harmonies
Shades & tints
Similar named colors
Browse every named teal on shades of teal, or all families on colors.