Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
23799A
RGB
35, 121, 154
HSL
197, 63%, 37%
HSB
197, 77%, 60%
CMYK
77, 21, 0, 40
LAB
47, -17, -26
LCH
47, 31, 236
OKLCH
0.54, 0.09, 228
XYZ
13, 16, 33
LUV
47, -30, -35
HWB
197, 14%, 40%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named teal on shades of teal, or all families on colors.