Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
237B9C
RGB
35, 123, 156
HSL
196, 63%, 37%
HSB
196, 78%, 61%
CMYK
78, 21, 0, 39
LAB
48, -18, -26
LCH
48, 31, 236
OKLCH
0.55, 0.09, 228
XYZ
14, 17, 34
LUV
48, -30, -35
HWB
196, 14%, 39%
Pantone
7717 C
Harmonies
Shades & tints
Similar named colors
Browse every named teal on shades of teal, or all families on colors.