Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
237BB7
RGB
35, 123, 183
HSL
204, 68%, 43%
HSB
204, 81%, 72%
CMYK
81, 33, 0, 28
LAB
49, -10, -40
LCH
49, 41, 256
OKLCH
0.56, 0.12, 244
XYZ
16, 18, 47
LUV
49, -29, -58
HWB
204, 14%, 28%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.