Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
237EBB
RGB
35, 126, 187
HSL
204, 68%, 44%
HSB
204, 81%, 73%
CMYK
81, 33, 0, 27
LAB
50, -10, -40
LCH
50, 41, 256
OKLCH
0.57, 0.12, 244
XYZ
17, 19, 50
LUV
50, -29, -59
HWB
204, 14%, 27%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.