Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
2384EA
RGB
35, 132, 234
HSL
211, 83%, 53%
HSB
211, 85%, 92%
CMYK
85, 44, 0, 8
LAB
54, 1, -60
LCH
54, 60, 271
OKLCH
0.61, 0.18, 254
XYZ
24, 23, 81
LUV
54, -29, -92
HWB
211, 14%, 8%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.