Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
238CD9
RGB
35, 140, 217
HSL
205, 72%, 49%
HSB
205, 84%, 85%
CMYK
84, 35, 0, 15
LAB
55, -8, -48
LCH
55, 49, 260
OKLCH
0.62, 0.15, 246
XYZ
23, 24, 69
LUV
55, -33, -73
HWB
205, 14%, 15%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.