Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
2396BB
RGB
35, 150, 187
HSL
195, 68%, 44%
HSB
195, 81%, 73%
CMYK
81, 20, 0, 27
LAB
57, -22, -29
LCH
57, 36, 232
OKLCH
0.63, 0.11, 225
XYZ
21, 26, 51
LUV
57, -38, -40
HWB
195, 14%, 27%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named teal on shades of teal, or all families on colors.