Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
239BF8
RGB
35, 155, 248
HSL
206, 94%, 55%
HSB
206, 86%, 97%
CMYK
86, 38, 0, 3
LAB
61, -7, -56
LCH
61, 57, 263
OKLCH
0.67, 0.17, 248
XYZ
29, 31, 93
LUV
61, -36, -87
HWB
206, 14%, 3%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.