Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
239FDF
RGB
35, 159, 223
HSL
200, 75%, 51%
HSB
200, 84%, 87%
CMYK
84, 29, 0, 13
LAB
61, -16, -42
LCH
61, 45, 249
OKLCH
0.67, 0.14, 238
XYZ
26, 30, 74
LUV
61, -39, -64
HWB
200, 14%, 13%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.